QR codes for event flyers that tell you what worked.
Print one QR per channel — campus posters, Instagram flyer, print ad, partner email. See which one actually drove scans, then repurpose the code for next quarter's event without reprinting.
10 active codes free. Enough for 10 distinct channels per event.
The problem with most event QR codes
Most organizers do one of two things: print one static QR across every flyer (no idea which channel worked) or use a different bit.ly link per channel (works for tracking, looks ugly, dies if bit.ly changes). Neither solves the bigger problem: the flyer batch outlives the event by months, and every scan after the closing date hits a dead page.
- ·No way to tell whether the campus posters or the print ad drove the ticket sales.
- ·The event ends and every flyer in town now scans into a 404.
- ·Next quarter's event needs new flyers because the QR is locked to the old URL.
- ·Ticket page moves from Eventbrite to your own site — every printed flyer becomes useless.
Dynamic QR codes give you per-channel tracking, the ability to redirect after the event ends, and the option to repurpose the same code for the next campaign. The flyers keep working; you just change what they point to.
How it works for a campaign
Generate one QR per channel
Create a code for each channel you want to track: posters, social, print ad, partner email, podcast spot. Each code redirects to the same ticket page but reports its own scan counts.
Print or embed across the campaign
Download print-ready PNGs and drop them into your flyer templates. The Instagram flyer gets the “social” QR; the campus poster gets the “poster” QR. Same destination, different sources.
Watch which channel actually drives scans
During the campaign, the dashboard shows real-time scan counts per code. Halfway through, you'll know whether to double down on social or pull more posters out of storage.
Repurpose after the event
Event over? Redirect the same QR codes to a photo recap, a survey, or an early-access page for next year. The flyers in coffee shops keep working — they just earn follow-up engagement now instead of ticket sales.
Common scenarios this solves
Per-channel attribution
One QR for the campus posters, another for the Instagram flyer, another for the print ad. CSV export tells you which channel earned its budget.
After-the-event redirect
When the event closes, repoint every QR to a recap page or next-year's early-access list. No flyers go to 404.
Quarterly recurring events
Same flyer template, same QR, new event every quarter. Repoint the destination instead of reprinting the run.
Ticket platform changed
Switched from Eventbrite to Hopin? Repoint the QR; every printed flyer keeps working without a new run.
Other ways teams use QRBrave
The same dynamic-QR mechanic shows up across industries. Pick the one closest to your campaign.
Frequently asked questions
Can I tell which flyer batch drove the most scans?
Yes. Generate one QR per channel — one for the campus posters, one for the social-media flyer, one for the print ad. Each code reports its own scan counts and timestamps. After the event, export the CSV and you'll know exactly which channel earned its budget.
What do I do with the QR after the event ends?
Repoint it. After the event, redirect the same QR to a recap page, a photo gallery, or an early-access page for next year's tickets. The flyers in coffee shops keep earning impressions for months — make sure they earn leads too.
Can I retire a QR code without breaking it?
Yes. You can pause or retire a code from the dashboard. Scanners hit a clean status page that explains the campaign ended, instead of a broken link or a 404. You can also reactivate the same code later for a related event.
Will it work without internet at the venue?
The customer's phone follows the redirect over their cellular data — your venue Wi-Fi isn't part of the chain. As long as scanners have signal, the code works wherever they are.
Is it really free?
Yes. The Free tier includes 10 active QR codes — enough for 10 distinct channels per event. No credit card required.
One QR per channel. One CSV that tells you what worked.
Free for 10 active codes. No credit card. Set up your campaign in under ten minutes.